Detox Shampoo

Wheat proteins are plant-based ingredients widely used in cosmetics for their nourishing, strengthening and film-forming properties. Rich in amino acids similar to natural keratin, they adhere to the surface of the hair forming a thin protective film that helps repair damage, increase resistance and improve hydration. In hair treatments, they provide softness, shine and a taming effect, making the fiber more elastic and less prone to breakage. On the skin, they act as hydrating active ingredients, improving the ability to retain water and giving a feeling of smoothness and comfort.

Phytokeratine is a plant-based keratin obtained from amino acids derived from wheat, soy and corn, designed to mimic the structure of natural keratin found in hair and skin. Thanks to its high affinity with the hair fiber, it penetrates deeply, helping to repair damage, strengthen the hair structure and improve its elasticity. Used in hair cosmetic products, it helps prevent breakage and split ends, restoring body, softness and shine to the hair. On the skin, however, it acts as a hydrating and protective agent, improving its firmness and texture.